The SEO Power Of Social Media Sites

Facebook is the largest site in the world, or it ties with Google as the most visited site, and people spend much longer on the former than the latter.

The majority of people play games and chat with their friends, but they also follow all the celebrities and public figures who they care enough to watch.

Social media is the way people connect with other people, and you can easily send a tweet or a message to almost anyone you want, or to a TV show, company, or small business through social media.

Almost everyone has a Facebook page, but what you may not have thought about is that Google loves ranking the pages on Google so that people can easily find it, and this works not just for brand names and names of celebrities, but any phrase you like.

After having done some testing, I've worked out that it's easier to rank a Facebook page from scratch when compared to a WordPress website on a new domain given all the same back links, but one of the most important things is to get internal links within the site.

Building Internal Links Inside Facebook
The easiest and most obvious way of building links is through the number of likes you have.
People like your page and often a publicly visible link appears on their profile to yours.
This is a high page rank do follow cross link inside the site, and it's one of the main ways Google determines which pages are important enough to rank.

Another way you can build links is to comment on other pages with a @ symbol followed by the name of your page, which leaves a public link from another page to yours.

You can also create other pages and while using Facebook as that page, like your own page, and this creates a permanent link on the timeline to your page.

Engagement figures are important as well, Google takes into account all the same things that Facebook's Edgerank algorithms take into account, and a lot more.

The general idea is that if you make a quality page with lots of content on each part of it, add a few apps like Just Redirect and Static HTML: iFrame Tabs, get lots of likes, make cross links from relevant pages, (without spamming), and also build quality back links, your page will rank for a medium competition Google search.

If it doesn't, then you need to build more layers to the link pyramid using only the highest authority sites, seek guest posting opportunities, publish posts more regularly, add photos to photo albums with relevant text in the descriptions, get more likes, and build more cross links.

You will get there if you already have an idea of how to rank sites, and it depends on how big the search is as to whether it will be worth it.

Some would say that it's better to rank a site as you have more freedom to do anything you want, and to publish multiple pages on a blog.

The Facebook page is just one click away from the site, and you can have all the same important things on your page like Pay Pal buttons, videos, subscriber forms etc.

People feel comfortable within Facebook, it's a user-friendly environment that people are used to, and a like is very valuable, similar to an email subscriber, because you can continue to sell to, or rather engage your fans for life.

Article Source: http://EzineArticles.com/7878421

10 Ways Google+ Will Improve Your SEO

There are still people that argue for a wait and see strategy before using Google Plus. They will often point to lower numbers of people using Google Plus. These people fundamentally misunderstand the nature of Google Plus and the way it can improve your SEO results, even if none of your clients actually use Google Plus itself.
There are ten ways that Google Plus will improve your SEO:

1. Google Plus content is treated by Google just like any other page on the web. Google Plus content will be efficiently indexed by Google, it will gain page rank and appear in Google’s search results.  With two thirds of searches in the US taking place on Google you want your content indexed and searchable in this way.
2. Your Google Plus posts allow you capture SERP real estate as they appear on Google search page results, thus your audience may find your Google Plus content through a standard Google search.
3. Google Plus content stays around, gains page rank, gives page rank and appears in search results over a long period. It appears Google Plus posts can retain ranking indefinitely with some posts over a year old still top of search result pages. Compare this to the 14 minutes of life a standard tweet is estimated to have.
4. Google Plus authorship provides you with a higher visual profile in search results.  By validating your Google Plus profile with sites where you publish, you will enable your image to appear next to the search results and attract greater visual attention on search pages.
5. The use of Google authorship is closely tied to content authority. Google is keen to give a higher profile to authoritative content in search results. If an author posts interesting content which is shared and receives plus ones, this will potentially lead to higher authority. There is growing evidence that Google+ authorship improves your authority and search performance. Mark Traphagen argues that “over a broad sample of bloggers with G+ profiles, those who use Google authorship tend to average a full Page Rank higher than those who do not.”
6. Google Plus authorship and the Google Plus social layer provides a wide range of social signals that may improve the social media optimisation (SMO) of your content and SEO. This is not as simple as the number of followers, people in your circles or number of Plus Ones. What appears to be far more important is the interaction between you and your content and others of a high authority. Thus if a high authority person shares your content this will improve your own authority.
7. Social signals from platforms such as Google Plus will become more important in determining search results. Joshua Berg has called this the social media optimisation (SMO) of SEO. He has explained that “social signals provide a much better way of filtering out the noise and improving the quality of search results” and “this is a trend that will continue because it is a much better way of understanding what people really want, which is one of Google’s founding principles.”
8. The featured link in a Google Plus post will pass page rank to the page to which it links. Note there is a no follow for links included in the body of a Google Plus post, you must use the featured link. If you connect a Google Plus page to your website this will increase the relevancy of your website content and support your search ranking
9. Links from regular websites to Google Plus content can also pass page rank authority in the other direction back to your Google Plus posts and pages.
10. Finally, the use of hashtags in Google Plus connects every post to a search on the platform.

You are simply losing out in terms of SEO if you are not using Google Plus effectively. Hopefully, the ten reasons outlined above will make you look again at Google Plus and reconsider your social media optimisation strategies for SEO.