Top 5 Tips For Effective Email Marketing

Email marketing campaigns are an absolute staple of marketing strategies for firms of all sizes but while they may seem simple enough, they can sometimes prove tricky to execute efficiently. A well run campaign can increase the public's perception of both your products and entire branding by providing interesting and relevant content that entertains as well as promotes. On the other hand, everyone knows how annoying flaky emails are. If an email from a firm is doing nothing but trying to sell, it can be considered by it's readers to be spam. This guide will help you create an email marketing campaign that will keep readers interested and engaged with your brand, increasing your online outreach whilst also boosting sales.

1. Nail the Subject Line
One simple factor of email marketing schemes that can really make a difference to who actually reads instead of just receives your emails is having an effective subject line. For those who don't know, a subject line is that little sentence or preview that shows up in your inboxes, giving the reader information about what the email contains. This is obviously an essential part of your email and should not be overlooked as they often are. The subject line acts as a title or 'headline' for your email and as with a newspaper, the headline should entice the reader to give up some of their time to read the email. It is also worth steering clear from subjects that could be scan read as spam. For example, subject lines that rely heavily on words such as 'Free', 'Offer' and 'Deal' can have the ability to instantly turn away potential readers and condemn your email to the confines of the junk folder.

2. Keep the Content Relevant
In order to be effective, email marketing campaigns must offer something to the reader. In return for reading your promotional material, receivers of your emails will want something that benefits them in return. This can be anything that you feel will be interesting and relevant to your customer base. An example of this in practice is many online fashion retailers refrain from sending out plain alerts about price drops and new ranges but rather choose to include these aspects as part of a seasonal style update or 'look book'.

3. Layout and Design
As with all marketing campaigns, online or otherwise, the way your content is presented will play an important role in determining how well it is received. While the design practices of email marketing could take up an entire article, there are some key points that are worth adhering to. Font size is one important factor to get right. Too small and people may struggle to read, too big and it may not work well on smaller screens. As a rule of thumb a font size of around 30pt works well for headers while main body content should be no lower than 14pt. Images should be used sparingly as many email clients do not display images by default. Emails should be as accessible in a plain text format as well as a full blown, CSS styled document.

4. Go Mobile
More and more people use their smartphones as their primary device for reading emails, especially when on the move. For this reason, it is important that your email marketing is just as readable on mobile phones of all sizes as they are on a desktop computer. While it is straightforward to ensure that your text is accessible on mobile phones, feature rich emails may require slightly more attention to come over well on mobile devices. For example, contact forms and calls to action should be optimized for touchscreen use.

5. Time it Right
When your customers receive your emails will undoubtedly have an immediate effect on whether they read them. Too early in the morning and they may be lost amongst a storm of the daily emails that some choose to subscribe to. Too late in the day and they may be disregarded in post-work abandon. The optimal time for your emails will depend somewhat on the demographic you're attempting to communicate with. A combination of experimentation and speculation may be the most efficient way for working out what's most effective for you.

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Internet Network Marketing Tips: 5 Tips For Online Network Marketing Success

These internet network marketing tips for success will help you move away from traditional "offline" network marketing strategies and start to leverage the power of the internet to boost your sales.

* Train Your Team - Instead of having to build a huge team, focus on training your existing team members. Arrange live events, create video tutorials, and organize Skype meetings to help improve the sales of your members. It is far more profitable to have 10 successful team members than 100 team members who do not take action. However, make sure that the internet network marketing company that you are involved with as a solid compensation plan that rewards you for the success of your team members.

* Social Media Marketing - As in all types of business, this industry about building relationships. So leverage the power of social media marketing for this purpose. Engage in relevant Facebook groups and offer you insights. Share useful content of yours and encourage discussion. Social media is not about "look at me, look at me" but is about talking to people and building relationships and that will then lead to growth of your business further down the line.

* Content For Leads - Article marketing for network marketing on the internet can generate a daily stream of free leads for your business. The key is to concentrate on writing daily articles that offer useful network marketing tips and tricks to your prospects. Then get the content out the on the internet on your blog, in the article directories, on document sharing sites, and other relevant websites in the industry.

* Leverage The Internet - In the modern internet era, network marketing and multi level internet marketing success is much more than cold calling, personal meetings, direct mail and newspaper advertising (you don't have to do any of that if you don't want to). A powerful network marketing tip is to instead of working once and getting paid once, get some content out there on the internet and generate traffic and capture leads on a daily basis. Each article could potentially generate leads for years to come and you only need to write it once.

* High Commissions - In order to earn a living from online marketing you will need to be properly rewarded for your efforts. If you only get 5% commissions then you are going to have to make a very high amount of sales to see much money from that. But if you are promoting products for 100% commissions there is much less pressure on the quantity based approach and you can simply focusing on making quality sign-ups.

Timing Is Everything in Email Marketing

Email marketing is a viable and profitable way to create traffic to your website. The components needed in an effective email campaign include quality content, a call to action, and timing your email so that people will actually open them, read them, and then act. You may not have given much thought to timing except how many days of the week you send out your emails, but did you know the day of the week and the time of day greatly affect click through rates? The three core components of email marketing; targeting the right audience, sending the right message, and sending the email out at the right time combine to create an effective and profitable email marketing campaign.

MECLAB Research Partners conducted an experiment to test email marketing when the best time to send out emails would be. The goal was to see if the day of the week and time of day had any bearing on email marketing, and when emails were being opened and acted upon. What they found was Sunday was the best day of the week to send out emails, and the best time of the day was late afternoon/early evening. Fourteen emails were sent each day, and when they were opened was tracked. Here are the results of their experiment with email marketing:

Monday: 1 email opened in the morning, and 2 opened in the afternoon.

Tuesday: 3 emails opened in the morning, and 4 opened in the afternoon.

Wednesday: 5 emails opened in the morning, and 6 in the afternoon.

Thursday: 7 emails opened in the morning, and 8 in the afternoon.

Friday: 9 emails opened in the morning, and 10 in the afternoon.

Saturday: 11 emails opened in the morning, and 12 opened in the afternoon.

Sunday: 13 emails opened in the morning, and 14 in the afternoon.

As you can see by the data collected, emails sent later in the week and later in the day have a better chance of being opened and acted upon. Researchers thought this was because in the late afternoon people had the habit of checking and answering their emails. Weekends seemed to be best because people had more time to follow through on a call to action included in email marketing campaigns.

So what does this mean to you the business owner? Should you only send out emails late in the week and late in the day? Well no, you should still include early in the week and morning emails in your email marketing plan. But you might want to save your really juicy call to action emails for the prime time.

When implementing your email marketing campaign, use the emails early in the week and early in the day to be more informative. Draw people's interest in, and then when it is time to send out emails later in the week you can zero in on the call to action. This will help increase your click through rates and get people to take advantage of what you have to offer.

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