Five Unwritten Twitter-for-Business Rules for 2014

If the Justine Sacco case showed us anything, it’s that people are still not fully aware of the potential ramifications of their comments on Twitter. Those using branded accounts or with a company title in their profile can act as de-facto spokespeople for your business, and writing ‘views are my own’ in their description might not negate collateral damage to your brand.


So while we generally know not to post inappropriate content, there are a few unwritten Twitter rules that probably need to be noted, just as a refresher for those with their mouse pointers hovering over that ‘Tweet’ tab, ready to fire off something they’re not 100% sure they should.


The five rules go like this:


1. Thou shalt refrain from using thy brand profile to Tweet personal updates. Use your personal profile for that – or better yet, your personal Facebook profile with relevant privacy settings in place. Don’t share news about your favourite sports team or your son’s first word, this is the place for business updates and information relevant to your business followers - always keep the audience in mind. Social media is about establishing connections to foster ongoing relationships, spamming your followers with content they have no interest in is not likely to endear them to your brand. Also, if you’re in the public eye, or your personal profile has alignment to your brand, maybe avoid using Twitter to send questionable content.


Cautionary tale: Anthony Weiner’s recreational activities


2. Thou shalt reconsider tweeting uponst consuming too much ale – We’re all on social media all the time - your iPhone’s right there in your pocket, waiting to be checked, but sometimes you do need to disconnect. Sure, most people can handle their drink and it’s generally not a problem, but just a consideration for those with access to a brand Twitter account.


Cautionary tale: American Red Cross ‘#gettngslizzerd’ Tweet


3. Thou shalt confirm thou art logged out of thy brand profile before tweeting – Have you ever sent out an e-mail then noticed that you’d CC’d a person or group you really didn’t mean to? I imagine that feeling is similar to the one you get after sending out a personal message from your brand Twitter account. It’s been blamed for a raft of Twitter fails over the years, including Microsoft’s Ann Coultercontroversy. Make sure you double-check where you’re sending from before pressing ‘Tweet’, it could spare you a world of pain.


Cautionary tale: KitchenAid ‘Obama’s Grandma’ Tweet


4. Thou shalt maintain thy awareness of world events and trending topics – An ill-timed Tweet can become a major PR disaster. There’s no way to 100% protect against this, but worth checking the trending topics, and what the actual story is behind it, and paying attention to news events to avoid potential mis-associations with your content.


Cautionary tale: Celeb Boutique’s ‘Aurora’ mis-understanding


5. Thou shalt eliminate negativity from thine Tweets. This is no joke, and one which we should attempt to apply as widely as possible. You remember how your parents used to say ‘if you can’t say something nice about someone, don’t say anything at all?’ Yep, that. There’s no reason for, or benefit to, negativity on Twitter. You don’t like want someone’s saying, you stop following them. Don’t engage in any bashing of competitors or making critical comments. Your brand Twitter profile should remain positive and focussed on your company strategy. Sometimes you may have to respond to an unhappy client, but keep in mind that Twitter is a public forum, everything you or your representatives Tweet is out there for the world to see. If an exchange is at risk of getting heated, advise the client that you will connect with them in a more private forum.


In a broader sense, social media is a new world, in relative terms, and the ethical boundaries of it have not yet been set. By working to eliminate negativity, we can create a new normal, through weight of majority, where negative comments are simply not acceptable practice. You can never take back something that’s been said in person, but you can re-read a Tweet before sending. No negativity on Twitter. No place for it. Let’s make that a goal for the new year.


(Twitter rules / shutterstock)

How to Clean Up Your Digital Footprint and Your Online Identity

Is there anything from your online past that you would not want people to see?

Do you want to start cleaning up your online identity?

Your digital footprint is everything that shows up when people search for you online.

From images to comments and blog posts, this collective first impression can make or break your online reputation.

In this article, I share 5 tips for making sure your online presence reflects well on your brand or business.
#1: Check Your Facebook Privacy Settings

If you use your personal Facebook profile to promote your business, things from your personal life can become public very quickly. To maintain your privacy, it’s important tohave your Facebook account set to friends only.

You may think that your account is already on lockdown, but Facebook privacy settings change often. Follow these steps to ensure your profile is ready for potential clients to see.

Specify the audience for future posts

As the default, all Facebook posts are set to Public, so before delving into the past, make sure you privacy-proof your future.

In the privacy settings of your Facebook profile, you can edit the Who can see my stuff? section to choose who’ll see your posts. The choices are Public, Friends, Only Me or Custom.



These settings can help you avoid making privacy blunders in the future.



For extreme privacy, the best choice is Friends. If you’ve already accepted friend requests from both personal and business acquaintances, you can create a Custom list to filter who sees what and avoid any embarrassment.

Edit past actions with the activity log

The activity log lets you edit the privacy and visibility of any action that you’ve ever made with your Facebook account.



Here’s how your actions look in the activity log.

To open your activity log, click on Privacy Shortcuts, the Who can see my stuff? drop-down and then Activity Log.

As you review your actions, use the two drop-down options in each post to change its privacy and visibility settings.



Edit the privacy and visibility settings of any action in your activity log.

It’s a drawn-out process, but well worth the time to know unwanted information isn’t available on the Internet.

Change privacy settings of past posts

Facebook has also made it easier to change the privacy settings of your past postswithout using activity log.

In Privacy Settings, choose Limit the Audience for Old Posts on Your Timeline to Now, and edit them all with one click of your mouse.


For a much quicker resolution of your privacy problems, this feature is key.

Take advantage of the tools Facebook has in place to help you present a professional identity.
#2: Search Yourself

Most of us don’t know everything that’s published about us online. In addition to the content we publish, friends and colleagues sometimes share about us, too. Are you sure everything out there is appropriate?

Using multiple search engines, search for your name and see what comes up. A picture can speak a thousand words, so make sure you search for text and pictures.

If you find something that could damage your reputation, take steps to have it removed.

This is an easy fix if you know the person who’s responsible for posting it. Ask them to take it down immediately.

However, if the content is on a site hosted by someone you don’t know, contact the site owner or administrator with a request to remove it.

Deleted material may still appear in search results for a short time, but will disappear as Google updates its search results.



The first thing potential clients will do when researching is Google you, so make sure you have nothing to hide.

Make a self-search part of your regular reputation management and it’s easy to stay on top of where and how you’re mentioned online.
#3: Revise Your Personal Blog

While you’re well-versed in presenting a professional appearance on your business blog, you need to remember that private blogs show up in search engine results, too.

If you have a personal blog you use to vent frustrations and make personal observations, go through your posts to edit them for language and delete anything that will hinder you professionally.



Make sure there’s nothing on your blog that could cast you in a bad light. Image source: iStockphoto

Your blog is a virtual shop window. Make sure your posts are put in front of potential clients for all the right reasons.
#4: Delete Abandoned Social Media Accounts

We all grow up, but that doesn’t mean clients need to see the awkwardness. If you still have a MySpace or Bebo account lingering around, it’s high time to delete it.

The high-angle MySpace selfies and teen-angsty blog posts were great for high school but won’t do much for your business if they’re found by the wrong people.



Don’t let old social media accounts embarrass you with clients.

Delete dormant profiles on neglected social media networks to show yourself as a professional.
#5: Think Before You Post

Finally, when you’re about to post an angry status or emotional tweet, make sure you’d be happy if a client saw your post and formed an opinion of you based on it.

Also remember that LinkedIn tends to come up first in a personal search engine query, so keep your LinkedIn profile strictly professional.



Take a minute to consider the content you’re posting before hitting Send. Image source: iStockphoto

Don’t publish offensive or incriminating posts. Share interesting information that paints you in an attractive light to potential clients and you’ll increase the chances of contact with them.

Conclusion

Clients, colleagues and employers will form an opinion of you from browsing the first page of Google search results. Use the tips in this article to manage your reputation and ensure that everything that could possibly be found about you online is respectable and professional.

What do you think? Do you agree with cleaning up your digital footprint or should we be more open with the information we share? What tips can you share? Let me know in the comments below!