Thursday, 25 July 2013

The SEO Power Of Social Media Sites

Facebook is the largest site in the world, or it ties with Google as the most visited site, and people spend much longer on the former than the latter.

The majority of people play games and chat with their friends, but they also follow all the celebrities and public figures who they care enough to watch.

Social media is the way people connect with other people, and you can easily send a tweet or a message to almost anyone you want, or to a TV show, company, or small business through social media.

Almost everyone has a Facebook page, but what you may not have thought about is that Google loves ranking the pages on Google so that people can easily find it, and this works not just for brand names and names of celebrities, but any phrase you like.

After having done some testing, I've worked out that it's easier to rank a Facebook page from scratch when compared to a WordPress website on a new domain given all the same back links, but one of the most important things is to get internal links within the site.

Building Internal Links Inside Facebook
The easiest and most obvious way of building links is through the number of likes you have.
People like your page and often a publicly visible link appears on their profile to yours.
This is a high page rank do follow cross link inside the site, and it's one of the main ways Google determines which pages are important enough to rank.

Another way you can build links is to comment on other pages with a @ symbol followed by the name of your page, which leaves a public link from another page to yours.

You can also create other pages and while using Facebook as that page, like your own page, and this creates a permanent link on the timeline to your page.

Engagement figures are important as well, Google takes into account all the same things that Facebook's Edgerank algorithms take into account, and a lot more.

The general idea is that if you make a quality page with lots of content on each part of it, add a few apps like Just Redirect and Static HTML: iFrame Tabs, get lots of likes, make cross links from relevant pages, (without spamming), and also build quality back links, your page will rank for a medium competition Google search.

If it doesn't, then you need to build more layers to the link pyramid using only the highest authority sites, seek guest posting opportunities, publish posts more regularly, add photos to photo albums with relevant text in the descriptions, get more likes, and build more cross links.

You will get there if you already have an idea of how to rank sites, and it depends on how big the search is as to whether it will be worth it.

Some would say that it's better to rank a site as you have more freedom to do anything you want, and to publish multiple pages on a blog.

The Facebook page is just one click away from the site, and you can have all the same important things on your page like Pay Pal buttons, videos, subscriber forms etc.

People feel comfortable within Facebook, it's a user-friendly environment that people are used to, and a like is very valuable, similar to an email subscriber, because you can continue to sell to, or rather engage your fans for life.

Article Source: http://EzineArticles.com/7878421

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