5 Steps To Reach Customers Through Social Media

Half of the world’s population has registered themselves on Facebook, Twitter, LinkedIn, etc. Furthermore, there are desktop and mobile based chat applications such as WhatsApp, Google Talk, Facebook Messenger, Skype, etc., which also share the same population of registered users as compared to social networking sites. Therefore, connecting your business through social media sites with the customers could be a productive idea, which is expected to deliver lucrative results as well as separates your business from the competitors.

Here are the three steps that help in locating the customers on social media sites.

Step 1: Ask your customers directly

Asking consumers for their particular likes, dislikes and demands related to the products and services has been the most profitable idea adapted by all business-entities. As a result, several companies have set up their own customer care department to resolve queries and get reviews from the consumers through calls, chat, and emails.

So, reach the consumers through above-mentioned mediums and ask whether they use social media channels or not. If the answer is yes, then ask whether they will mind if you connect with them on such networking sites. Also, ask them about the channel(s) on which they spend most of their time. Is it Facebook, Pinterest, or LinkedIn?

Following this step helps in advertising products and services directly to the consumers. In addition, the customers also get the feel as if they are valued and like to share their thoughts, information and demands related to products or services provided by the company.

Step 2: Use alert services to know frequently used social media channel

There are various alert services available online. However, Google Alert is one of the reputed and reliable services used by several users around the globe. Google Alerts could be a beneficial idea to know about the media channels highly used by the consumers. For example, set up a Google Alert and choose the ‘topic or subject’ as a search query on the alert. The results will show articles, blogs and news, which are relevant to your business. In addition, you will also come to know about the channels frequently used by the customers.

This step helps in knowing the consumers’ demands and choices as well as informs which social networking sites require more focus.

Step 3: Deep dive into social media search

Search consumers on specific channels using its inbuilt search function. Every media channel has its own search bar where users type-in the names or email addresses to find someone. So, you can also take the advantage of search function available on a social networking website to find users. Pull up a short list of existing customers from the database and search them on various media channels such as Facebook, Pinterest, etc. This strategy helps in discovering customers’ interests related to the products through their timeline (if mentioned).

Today, the latest Google + Communities Search, LinkedIn Search, Twitter’s Advanced Search and newly developed Facebook Graph Search will help you search consumers within specific geographical locations easily.

Step 4: Develop or use the social apps

The emerging technology has given several types of chat apps that are automatically available to the social groups, industries or markets. The businesses can develop their own apps or can use the existing apps for communicating with their customers. From a school going kid to an old age citizen, everyone uses the smartphones and tablets. They are curious to know about any new development-taking place in the market. Calling or inquiring about the latest products or services might be a tedious procedure for the users. So, better invite the customers to have a web based chat, which is handy and simple.

Step 5: Create videos for social networking sites

Human mind picks up 67% of the instructions easily if provided with a video, and 23% of instructions if provided with images and pictures, and rest through the content. Therefore, if the businesses start sharing their videos related to their products and services, it will have a positive impact on the target audience. Moreover, the comments and likings marked on the videos will help you notice the customers’ likes and dislikes.

Well! All the above-steps might seem quite easy to follow, but if someone tries them alone, then the solutions achieved might not provide complete satisfaction. Hence, many of the companies have begun to invest in social media marketing. It is one of the most fruitful ways to obtain lucrative results from the market. This helps companies connect with the customers on personal grounds and deeply analyses their demands and requirements.

The expert social media marketing consultants provide various solutions that help in building brand reputation, enhancing online visibility, diverting more traffic to the website, and lastly deliver better revenue.

Therefore, your business should not be restricted or programmed to just manufacturing quality products or to provide reliable services to the customers. You have to reach consumers personally and ask them how they feel about the products and services you provide, as well as their future expectations from your company.