4 Simple Ideas For Getting the Most Out Of Social Media Marketing

Everyone is talking about Social Media these days and rightly so because social media marketing can help you gain a following and hence customers for your company. A study by Manta showed that 42% of small businesses said that 25% of their new customers came from social media sites. The tips that follow will help you start your journey towards being a social media marketing professional.

1. What are your competitors doing
Keep an eye on all of your successful competitors' activities. Find them on social sites and note what specific methods and techniques that they are using. You can then either use a similar method or think of something outside the box to outperform them.

2. Localize your marketing
Remember not all your customers or locations are the same so go the extra step by localizing your marketing. Learn something about your different audiences and countries, then specifically target those markets.with relevant information, offers etc The unique aspect will make the customers feel a connection and return more than once.

3. Interaction is king
It's called social media for a reason so make sure you post regularly. More importantly than that though is that you always answer every single comment left on your Facebook page. This also includes negative feedback. If people feel like what they have to say matters to your company, then they are much more likely to buy into your products and your brand. Always get back to customers as quickly as you possibly can.
If appropriate, comment on their blogs or Facebook status i.e. make sure people feel part of a community not just a constant sales pitch.

4. Don't neglect YouTube
Often people just focus on Facebook and Twitter but there are many more sites that are beneficial e.g. Pinterest and Google plus to name but two. However whatever you do make sure that you use YouTube as it is a great way to attract visitors to your site.Watching your video content should familiarize them with your products and services, also it makes them feel like they know you. If they feel they know you then they will trust you more and people are more likely to buy off people they know and trust. Not only that but videos are well known to convert prospects to customers at a better rate than the written word.
As was already stated, your business or product can do very well when you do some marketing through social media. The tips in this article will help you increase business profits using social media as part of your marketing approach but this is just the tip of the iceberg.

As always the biggest challenge with managing your social media campaign is time. Keeping your social media accounts "living" requires time ad expertise, so lots of people outsource this activity. I would suggest you only do this once you are sure that the campaigns will actually bring business into your organisation. The chances are that if done correctly they will.

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